Play Van Gendthallen!

Self-organize your temporary town in Amsterdam

Cheesy group photo of Future Freezing Favela Fellows

A new challenge for Dutch Urbanism is developing effective tools for making temporary plans of vacant city areas. A heritage of the fiscal crisis, master plans are on hold everywhere in the country: Rotterdam, Almere, Heerlen and even in trendy and creative Amsterdam. As a response, Dutch cities are in search of new methods of adapting their legal plans to temporary use developments.
Play the City Studio invented an interactive process to plan and implement such a temporary development. Situated in Amsterdam’s Oostenburgereiland, the temporary city of 6 months will come to life in the Van Gendthallen monument. Mediamatic, initiator of the temporary city, calls the temporary and self-organizing development Freezing Favela. Scientists, designers, artists and farmers who are in need of inspiring spaces to work and socialize will join forces to warm up this beautiful but leaking ice-cold monument. On Sunday the 6th of January, Sandberg Institute, Trash Factory, Liqueur Lab, Media-hammam, the Clean Lab, Vacant NL and more... will be playing to plan their temporary city. Rules of the interactive process are here.

Do you plan to become a future freezing favela fellow? Or just want to come and experience the temporary development process live?
Join us on the 6th of January 2013, 1 pm at Mediamatic Fabriek.

For more information, you can contact us at