Play Van Gendthallen!

Join us to self-organize a temporary town in Amsterdam

Cheesy group photo of Future Freezing Favela Fellows

Play the City Studio invites you to experience an interactive city game for developing a temporary city in Van Gendthallen on the 6th of January 2013, Sunday, at VOC-Kade 10, Oostenburgereiland, Amsterdam. If you want to join the project actively please visit Freezing Favela.

A new challenge for the Dutch Urbanism is developing effective tools for making temporary plans of empty city areas. A heritage of the fiscal crisis, master plans are on hold everywhere in the country: Rotterdam, Almere, Heerlen even in trendy and creative Amsterdam. As a response, Dutch cities are in search of new methods for adapting their legal plans to temporary use developments.
Play the City Studio proposes an interactive and playful process to plan and implement such a temporary development. Situated in Amsterdam’s Oostenburgereiland, the temporary city of 6 months will come to life in the Van Gendthallen monument. Mediamatic, initiator of the temporary city, calls the temporary and self-organizing development Freezing Favela. Scientists, designers, artists are farmers, in need of inspiring spaces to work and socialize, join forces to warm up this beautiful but leaking ice-cold monument. On Sunday the 6th of January, Sandberg Institute, Trash Factory, Liqueur Lab, Media-hammam, the Clean Lab and Vacant Lab more... will be playing to plan and build a temporary city. Rules of the interactive process are here.

Do you plan to become a future freezing favela fellow? Or just want to come and experience the temporary development process live?
Join us on the 6th of January 2013, 1 pm in Mediamatic Fabriek.

For more information, you can contact us at