Transmilenio for kids


Transmilenio is the public transportation system in Bogota. In order to facilitate its use and adoption, several publicity strategies have been implemented. The Transmilenio website for kids enables them to become aware about their city and how they can use public transport to fit their needs, like go to school, the park e.g. The interactive websites shows a simple map of the transport system plus a link to the real city. The playful interface helps the kids eventually understand the mobility systems of the enormous city, where the game ‘bus driver’ strengthens their knowledge at an early age.

Transmilenio for kids website

Name: Transmilenio
Type: Mobility
Urban trend: gamification
Status: Active
Created by: Local Government
Created for: People
Works: Top-down
Accessibility: High