Nike+ 'train like you mean it' keeps track of your statistics during your run through the city. Nike says this app will help you motivate to continue running and challenge yourself. By connecting your results to the social network you can project your results and be cheered upon by your followers. For us as designers,this app can provide us with vital information about the urban fabric; which routes are frequently used, in which neighbourhoods do the people who run live, and what urban structure provides the best running track.


Name: Nike +
Type: Mobility
Urban trend: Data Visualisation, gamification
Status: Active
Created by: Company
Created for: People
Works: Top-Down
Accessibility: Moderate